In 2020, Canada was the guest of honour at the Frankfurt Book Fair, the oldest and largest book and cultural trade fair in the world. It was a great honour and provided a tremendous opportunity to showcase Canadian literature and authors on the world stage. In the build-up, Gillian Fizet, executive director of Canada FBM 2020, observed “There’s big momentum building up, it’s like an Olympiad.” Canada FBM 2020 was the organization representing the Canadian publishing industry and operated with the funding and general oversight of the Department of Canadian Heritage. “Germans are really into Canada, but they don’t know that much about our literary landscape, in part because we’re often overshadowed by the U.S.,” she said. “When we accepted this honour and started talking to people in Germany, it became quite evident that we needed a promo tool.” ReaderBound provided this tool and accomplished several remarkable feats along the way.

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